Article · business-trade
Three Different Promises on a Rooibos Label, and Why Most Tins Carry None
Organic, Fair Trade, and Rainforest Alliance are three different promises on a rooibos label, not one certification, and the industry's own count of who holds them is smaller than most drinkers would guess. Here is what each stamp verifies, and what really decides which farmers can afford to earn it.
2026-03-05 →