Tagged: trademark
Article · business-trade
Who Gets to Call It Rooibos? The Fight to Protect a Plant's Own Name
A Texan company spent four years demanding money from anyone who used the word "rooibos" to sell tea, until a US court struck its trademark down. Here is how South Africa lost the name, won it back, and built three separate legal shields so it could never happen again.
Article · History & Terroir
Four Times Someone Tried to Own the Word Rooibos
The famous fight over the word "rooibos" ran from 1993 to 2005 in a US courtroom. It was not the first attempt to own the name, and it was not the last. Here are the other three, including the one the industry's own founding family gave back on its own.