Tagged: trade
The Rooibos South Africa Keeps for Itself
Rooibos exports get the coverage: a record year, a protected name in Europe, buyers in more than fifty countries. The quieter figure in the same industry document is that roughly two fifths of the crop the numbers account for never crosses a border at all.
Nobody Has Ever Auctioned a Kilogram of Rooibos
Nearly every major tea in the world passes through a public auction where buyers bid in the open. Rooibos never has. Here is how its price actually gets set, and why the gap has never been filled.
Japan Boycotted Apartheid and Bought the Rooibos Anyway
How the red bush reached what is now its largest market, straight through a contradiction the trade was built on.
The Rooibos Trade
How the red bush is priced without a public auction, where the crop actually goes, what its certification marks verify, how the name is legally protected, and how concentrated the buying side really is.