Tagged: south african rooibos council

The World Wants Your Cup. There Is Still Only One Valley That Can Pour It.

Rooibos exports passed 10,000 tonnes for the first time in 2025, reaching more than 50 countries, even as the harvest behind it shrank. Here is what that means for the cup in your own hands, and why the Ministry is not worried.

The Wartime Rooibos Boom the Record Cannot Quite Confirm

Every rooibos history repeats the same line, that a wartime tea shortage turned South Africa onto the red bush. The shortage is well documented. The rooibos surge it supposedly caused is far thinner on paper, and here is what the record does and does not support.