Article · History & Terroir
The Biggest Rooibos Market on Earth Never Grew a Single Bush
For nearly sixty years the country that bought and resold more rooibos than any other on earth was Germany, which cannot grow a stem of it. How a health-food house sold the tea under a Kilimanjaro logo, how Hamburg became the trade's logistics hub, and why Japan finally took the crown.
2026-02-12 →