Tagged: japan

1. 01 The trade · 29 Apr 2026 The World Wants Your Cup. Only One Valley Pours It. Rooibos exports passed 10,000 tonnes for the first time in 2025, reaching more than 50 countries, even as the harvest behind it shrank. Here is what that means for the cup in your own hands, and why the Ministry is not worried.
2. 02 The trade The trade · 12 Feb 2026 The Biggest Rooibos Market on Earth Never Grew a Single Bush For nearly sixty years the country that bought and resold more rooibos than any other on earth was Germany, which cannot grow a stem of it. How a health-food house sold the tea under a Kilimanjaro logo, how Hamburg became the trade's logistics hub, and why Japan finally took the crown.
3. 03 The trade The trade · 26 Nov 2025 Japan Boycotted Apartheid and Bought the Rooibos Anyway How the red bush reached what is now its largest market, straight through a contradiction the trade was built on.