Tagged: certification

1. 01 The trade · 5 Mar 2026 Three Different Promises on a Rooibos Label Organic, Fair Trade, and Rainforest Alliance are three different promises on a rooibos label, not one certification. Here is what each stamp verifies, and what predicts which farmers hold one.
2. 02 The trade The trade The Rooibos Trade How the red bush is priced without a public auction, where the crop actually goes, what its certification marks verify, how the name is legally protected, and how concentrated the buying side really is.
3. 03 The place The Sustainability of Rooibos Sustainability in rooibos is four subjects rather than one: the fynbos the crop is planted on, the wild plant that still grows unfarmed above it, the certification marks that each promise something different, and the question of who owns the land and who receives the money. This is the canonical account of all four, with the figures each of them rests on.